Marketing Professional

Whitney Fernando

Marketing professional with a foundation in financial accounting and operations, bringing commercial rigour to campaign management, partner acquisition, and B2B outreach across retail, tech, and aesthetics.

Portfolio

Selected work

Campaigns, brand photography, and video content from Crocodile Sri Lanka and Ekwa Marketing.

Crocodile Kids launch campaign — Shop, Snap and Win
Launch Event

Crocodile Kids Launch

Managed the end-to-end launch of the Crocodile Kids Collection, coordinating campaign planning, radio promotions, creative development, and the "Shop, Snap & Win" in-store activation to drive engagement.

Crocodile Valentine's Day 2024 — Love Wild campaign
Seasonal Campaign

Valentine's Day 2024 — Love Wild

Creative Valentine's promotion offering 20% off across all Crocodile outlets from 9th–14th February, featuring bold brand storytelling with the signature crocodile motif.

Crocodile luggage campaign photography
Product Campaign

Crocodile Luggage Collection

Professional campaign photography for the Crocodile luggage line, positioning the brand at the intersection of travel, style, and functionality.

Crocodile handbag campaign photography
Product Campaign

Crocodile Handbag Collection

Developed campaign imagery for a premium handbag line, positioning the collection at the intersection of modern travel, refined style, and practical design.

About

Bridging commercial rigour with creative marketing

Proven track record managing 20+ stakeholders, onboarding 50+ partners, and delivering measurable category growth in fast-paced environments. From spearheading retail category growth at Crocodile Sri Lanka to driving B2B outreach for Ekwa Marketing's aesthetics panel, I combine data-informed decision-making with hands-on campaign execution.

Based in Antibes, France, I hold a Postgraduate Diploma in Professional Marketing (CIM, UK) and a CIMA Diploma in Management Accounting — giving me a unique edge in aligning marketing strategy with business outcomes.

Location Antibes, France
Nationality Sri Lankan
Work Authorization Talent Passport Family — Authorized to work in France
Languages English (Professional) · French (Intermediate) · Sinhala (Native)
Contact

Let's connect

Open to marketing, business development, and partnership opportunities.